THE PROBLEM
Sprinklr’s rich content ecosystem lacked structure. Users couldn’t easily discover or navigate across formats, and engagement suffered as a result. The fragmented information architecture led to cognitive overload, and internal workflows between design, content, and marketing teams were disjointed. We weren’t just solving for aesthetics — we needed to design for clarity, collaboration, and scale.
Podcsts
Videos
Books
Articles
Cx-wise
MY ROLE
As a Product Designer and Systems Designer, I led the experience design effort, focusing on information architecture, UX strategy, and component-level systems thinking. My goal was to ensure that content, data, and user intent worked together seamlessly. I designed the unified content discovery system and search experience, ensuring that blogs, podcasts, and videos felt consistent in both presentation and interaction.
RESEARCH & INSIGHTS
Early analytics and qualitative feedback revealed key behavioral insights: Users dropped off after 90 seconds when engaging with long-form content.Executives, our primary audience, preferred concise, high-value takeaways over deep dives.Internal teams worked in silos, producing content before finalizing design structures — causing inefficiencies.
DESIGN STRATEGY
We addressed fragmentation by building a content system that allowed flexibility and scalability:Unified Card System: Designed adaptive content cards that dynamically represented blogs, videos, or podcasts within a single framework.Micro-Content Focus: Introduced in-page summaries and 90-second video snippets for faster engagement.Seamless Search & Filter: Created a unified search experience that allowed users to discover content based on theme, format, or topic with ease.Parallelly, we refined internal workflows by implementing a design-first content model, ensuring collaboration between content creators and designers early in the process.
OUTCOME
CX-Wise did more than bring content together — it changed how people worked and how users connected with Sprinklr’s ideas.Discovery became effortless, and for the first time, blogs, videos, and podcasts felt like parts of one continuous story.But the biggest shift wasn’t in the interface — it was in the culture.Design became part of the conversation early on, shaping how stories were built, not just how they looked. Teams moved faster, collaborated better, and the whole experience finally felt connected — both for the creators and the audience.
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REFLECTION
CX-Wise reminded me that great UX is about more than clean interfaces — it’s about respecting how people actually behave. Discovering that 90-second engagement drop-off was a wake-up call. It reinforced that empathy in design comes not from what users say, but from what they do. This project reshaped how I think about designing systems that serve both users and organizations at scale.
